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How HeiDigi Delivered a 75% Conversion Rate and Generated ₹1.2 Crore in Revenue for Birla Open Minds International School, Tirupati
Client
Birla Open Minds International School, Tirupati
Campaign Duration
4 months
Budget
₹1.5 lakhs
Objective
High-quality lead generation and enrollment conversions
Reach
58223
Impressions
130058
Leads
361
Spend
8149
The Challenge:
Birla Open Minds International School, Tirupati, was looking to attract a select group of high-potential leads for student admissions. With a budget of ₹1.5 lakhs and a 4-month campaign timeline, the school aimed to generate meaningful leads that would translate into student enrollments, driving significant revenue growth. While the target was not volume but quality, the focus was on achieving a high conversion rate and ensuring that marketing efforts yielded a strong return on investment (ROI).
To meet the client's objectives, HeiDigi formulated a focused and ROI-driven digital marketing strategy that honed in on key areas for success:
1. Niche Audience Targeting:
- Identified key demographics such as parents of young children in Tirupati and surrounding areas, focusing on individuals interested in premium international education.
- Used Facebook and Google ad platforms to target these specific groups through geo-targeting, parental interest filters, and lookalike audiences to ensure that only high-quality leads were reached.
2. Budget Management & Allocation:
- Maximized the use of the ₹1.5 lakh budget by focusing on the most cost-effective channels that would yield high-quality leads.
- Allocated funds strategically between search engine ads, social media campaigns, and remarketing efforts to stay top-of-mind for interested parents.
3. Compelling Creative & Messaging:
- Developed strong ad creatives that highlighted the school's unique value propositions, including its international curriculum, state-of-the-art facilities, and personalized student learning programs.
- Ensured that ad copy spoke to parents' concerns about quality education and long-term academic success, making it easy for them to relate and act.
4. Landing Page Optimization:
- Designed optimized landing pages that provided a seamless experience for prospective parents, with a strong focus on converting visitors into leads.
- Simplified the process for scheduling consultations and school tours, which helped improve lead quality and readiness to enroll.
5. Continuous Monitoring & Optimization:
- Regularly monitored campaign performance to ensure the best possible results. Adjustments were made based on engagement, ensuring that the budget was spent wisely on high-quality leads.
- A/B tested various creative strategies and messaging to identify the most effective approach for each platform.
The Results:
HeiDigi's carefully planned digital marketing campaign exceeded expectations, delivering high-impact results for Birla Open Minds International School, Tirupati:
75% Conversion Rate: The focus on quality over quantity resulted in a remarkable conversion rate, with 75% of the leads generated during the campaign converting into actual student enrollments.
₹1.2 Crore in Revenue: The campaign generated revenue exceeding ₹1.2 crore from the enrollments, thanks to the high-quality leads and the school's ability to convert these leads into admissions.
High-Quality Leads: Although the total number of leads was intentionally lower, the leads generated were highly relevant, ensuring that a significant portion of them converted into paying customers.
HeiDigi successfully delivered a return on investment of 7,900% proving that a strategically planned and executed digital marketing campaign can yield exponential returns, even with a modest budget.
Conclusion:
By targeting the right audience, maximizing budget efficiency, and optimizing each step of the marketing funnel, HeiDigi helped Birla Open Minds International School, Tirupati, achieve incredible results. Our campaign generated high-quality leads, converted them into student enrollments, and delivered a stunning ROI of 7,900%, with more than ₹1.2 crore in revenue directly attributed to our marketing efforts.
If your school or business is seeking similar results, reach out to HeiDigi today. We specialize in crafting high-impact, results-driven marketing strategies that maximize your ROI and grow your business.