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What is Digital Marketing? Why does it matter? -Every beginner must know

Do you believe India's internet users have increased to 76.5 crores in the last 5 years, according to Nokia's MBI Report (Mobile Broadband Index Report)

In a study done by PEW research, around 31% of American adults are going online constantly, and that rate growing every day. Even covid crisis taught every business owner the importance of marketing online.

In recent times the term "Digital marketing" has turned popular. Everybody is searching "What is digital marketing," Why digital marketing is needed," and even reading content like "how to become a digital marketer."

YouTube ads are full of digital coaches and training sessions; it's your time to understand digital marketing and how it affects the growth of your business.

What is Digital Marketing? A little intro 👋

Digital marketing is also called online marketing. It is nothing but "The act of selling goods & services through the internet, especially by using specific channels like Social media, Email, SEO."

Why does Digital marketing matter? 🤔

What was marketing to you when you were a kid? It could be a newspaper ad, Advertising on television, or billboards on the top of a building you stare at when you are on the school bus or your dad's bike.

Big brands still spend millions on traditional advertising methods. But do you know something? That these television ads and billboards generation is getting over. Why? Because you are watching YouTube more than TV, you are on Instagram than looking around the roads. What every you skip on YouTube is Ads. you can understand where the future is heading towards.

Benefits of Digital Marketing ⭐

Cost Efficiency 💲

Compared to offline marketing, digital marketing is cost-effective and easy to start. One can instantly kick-start a digital marketing strategy without any doubt. All you need is less than 10 dollars to start.

Reach more audience 📈

In offline marketing, you can only target a single geographical location but use digital marketing, and you can reach more people in different geographical locations without spending more money.


Do you know any offline tools to target the audience? The answer could be no. With Digital marketing, it's a 2-minute noodle thing to touch your target audience and get some qualified leads that convert.

Easier & Enhanced conversations 🤝

Customer service is a vital part of any business. With digital marketing, your customer engagement is enhanced with the support of conversational tools like messenger and WhatsApp chatbots. These tools help you to increase trust and brand engagement.

Measurable 🌡️

Digital marketing efforts are measurable compared to other traditional marketing methods. There are many tools to analyze, measure, and make marketing better. Google Analytics and Facebook pixel are some of them.

Types of Digital marketing?

Most beginners who think of digital marketing think it is a single term and a single channel to work. Still, many digital marketing channels can support your marketing strategies depending on the marketing goals and where the audience hangs around.

  • Social media marketing

  • Content marketing

  • Email Marketing

  • Pay per click (PPC)

  • Search Engine Optimisation (SEO)

  • Search Engine Marketing (SEM)

  • Sponsored content

  • Instant messaging marketing

  • Affiliate Marketing

Here's a quick take on each digital marketing type

Social media marketing

Marketing technique by which brands promote and sell goods and services through social media channels such as Facebook, Twitter, Instagram, and LinkedIn to drive traffic, generate leads, and increase brand awareness and customer engagement.

HeiDigi clients have experienced at least a 10% increase in sales through our social media marketing strategies in the first 30 days. Our campaigns for their brands had an ROI of 200% minimum. We recommend social media marketing for beginners who want to experience digital marketing. If you don't know how to start with social media marketing, we can help you.

Content marketing

Content marketing is nothing but creating, publishing, and promoting a brand to raise brand awareness, drive traffic to a website, and even generate leads.

The channels that can play a part in your content marketing strategy include:

  • Blog posts

  • eBooks

  • The audio and visual content

  • Infographics

Email Marketing

How often do you check your email? Probably every time you hear a notification ring. Email marketing is the most underrated marketing tool for lead generation. If your target leads are B2B audiences, you must look at Email marketing. Mail is often used to promote content, discounts, and events.

An email newsletter is a great way to engage with your customers, build a serious relationship, create loyalty programs, or send welcome emails.

Pay Per Click (PPC)

PPC is a marketing practice that allows you to pay the publisher only when your ad clicks. One of the famous PPC ads is google ads, as it allows users to pay only for clicks they get.

Other PPC ads include :

  • Facebook Paid ads

  • Twitter ad campaigns

  • LinkedIn sponsored messages

Search Engine Optimization (SEO)

SEO has become a popular term even a non-marketers speak and desire. Simply SEO is nothing but the act which helps to stay top of the search on the internet.

Search Engine Marketing (SEM)

When your potential customer or targeted lead is searching for something related to your industry, SEO and SEM are a great way to bring that lead to your website. It's nothing but placing ads online. Bing Ads and Google ads are great examples of SEM.

Sponsored content

Sponsored content allows your brand to create, publish and promote your content with the help of other brands or services. Influencer marketing is one of the famous examples of sponsored content.

Instant Messaging Marketing

Launching a new product? Running an event? Using instant messaging marketing can be helpful. WhatsApp business tools or just creating messenger bots can make that happen.

Affiliate Marketing service

Affiliate marketing is performance marketing advertising where your brand will receive a specific commission for promoting and selling products/services of other brands.

We reached the end of this blog. Tried to share a scoop of content on digital marketing to give you an idea; if you are a business, it's time to decide and plan your digital marketing journey.


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